I had posted this video about the “mobile takeover” that is happening right in front of our eyes oddly enough many travel professionals and vacation rental owners have not made their websites mobile friendly as of yet. Now is the time to act! Once a website is mobile friendly it can take advantage of many mobile marketing options such as QR Codes. We will discuss QR codes and how to use them to market your vacation rentals on mobile platforms. Until then check out this video and stay tuned for more travel marketing updates.
The Internet is being reinvented to fit on the little screen on your smart phone or mobile device. 99% of most vacation rental owners and property managers do not have a mobile friendly website or application. Is your current travel website mobile ready?
If your vacation rental doesn’t have a website designed for the mobile world then you are going to notice a decline of Internet traffic in the very near future if you haven’t already. Your overall bookings can really take a hit if you wait. The problem with not having a mobile version of your vacation rentals website is that mobile users will often receive error messages and experience difficulty navigating around your vacation rentals website.
We are using our mobile devices more frequently and it is rumored that computers are already antiquated. Many new computers systems will use your own mobile device’s software such as android to operate like a computer.
Plug in your smart phone into a mounting system connected to your screen and keyboard that is the new computer of the future, its all going mobile. We all are making the shift globally, so don’t fall behind the eight ball or give your competition the leg up on your business. Start now and reap the benefits for years to come.
Get your rental or travel business website ready for mobile devices
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This video is a high definition virtual tour of Orlando’s largest vacation home. The villa is located in the Reunion Resort near the Disney Parks and attractions. The vacation home is more like a mansion with 9 bedrooms and 14,000 sq. ft of living space. This rare piece of Florida real estate is located in one of Orlando’s premier resorts known for its extravagant amenities and world renowned golf courses. Villa Marketers is proud to have been sought out and contracted to represent and market Orlando’s largest vacation home.
If you would like to have an affordable high definition video tour shot of your rental property, hotel or villa contact us for a free quote. We offer affordable and professional virtual tours and marketing solutions designed for property owners, property managers and real estate agents.
This virtual property tour was produced by Villa Marketers. The video tour is a high definition virtual tour of a private vacation rental. This vacation rental is located near the Disney World area in a vacation resort called Emerald Island Resort. As you can see Emerald Island is truly a gem in the heart of Orlando for this reason the owner of this luxury rental property wanted to showcase the rental with a high definition video tour to entice renters to rent from them and make their competitors look sub-par.
The villa was furnished to a very high standard and has everything you could ask for when on vacation in Orlando Florida including a private pool, game room, upgraded appliances and so much more. If you would like to rent this property you can contact the owners here Emerald Island Resort Rentals
The video tour is a great way to showcase your vacation rentals features. If you would like to get a vacation rental video tour for your property contact us today and get your vacation rental marketing on track! Virtual Property Tours
I read an article today about a problem that I have observed which I have been talking about for some time. I was glad to hear that Osceola County is doing something about it. Years ago the highway 192 area toward the Down Town and central parts of Kissimmee were bustling with travelers and shops along that strip of highway. The area has really suffered and so are the businesses in that area that were dependent upon those tourist traveling in the area.
I have discussed this with my colleagues and co-workers to pin point what went wrong. I believe it has to do with many variables including the development of areas like The Loop and Osceola Parkway. These 2 variables I believe have played a big part in the decay of the highway 192 and Kissimmee.
People coming to Disney World in Orlando can take a bee line straight to the parks using the toll road Osceola Parkway instead of traveling down 192. I believe this toll road has taken a toll on our local economy and have caused businesses to shut down because the 192 highway was strangled by “convenient” toll road. In the same area is the The Loop which has alot of attractions, big brand stores and restaurants. This area is continuing to grow and things will only get worse if the city of Kissimmee doesn’t take action. It looks like a ghost town in some of these areas with boarded up businesses and empty plazas.
I am glad that the City of Kissimmee is taking some action on what is a choke hold for local businesses on 192. It is hard for small businesses to simply relocate to the area of The Loop where travelers are surely visiting. That area is expensive for commercial property leasing and is not fully developed with limited opportunities for small businesses to capitalize on.
I am hopeful that we will address these issues. The vacation rental business is a huge part of the local economy as renting vacation rentals instead of hotels is a very popular option for travelers to the Walt Disney area. This is good news for owners of vacation rentals, property management companies and small businesses in Central Florida. I have included the article from Freeline Media below. If you have any insight that you would like to contribute please give us your feedback.
If you need help marketing your vacation rental contact us 407-749-8159 we can help!
KISSIMMEE – In an effort to more aggressively promote Central Florida’s hotels, resorts, timeshares and vacation homes, the leading tourism office in Osceola County has hired a private marketing research firm to collect data on the hospitality industry.
The Kissimmee Convention and Visitor’s Bureau has contracted with Varga Market Research Services Inc., an independent research firm based in Orlando that also provides focus groups, analytical research, and consulting work. The firm’s clientele already includes major attractions and hotels in the region, said Tania Varga-Bigosinski, the president of the firm.
“We’ve had a lot of partners here in Central Florida,” she said.
Central Florida’s hospitality and tourism industries took a hit in 2008 and 2009, as the national recession set in and consumers cut back on their discretionary spending – including on vacations.
But the industry had a much strong year in 2011, with Greater Orlando attracting more than 50 million visitors last year, breaking records.
Varga-Bigosinski said the Kissimmee CVB wants her firm to reach out to anyone in the Osceola County hospitality industry, to find out their occupancy rates, room rates, and average lengths of stay. The information compiled by her firm will be used to help market Osceola County’s tourism industry this year.
“We have worked in the lodging industry over the past 23 years,” Varga-Bigosinski said. “We’re going to be surveying Osceola County’s vacation home and timeshare industry.”
The purpose of the study, she said, isn’t to determine which timeshares or vacation homes are doing better than others. All information gathered by her firm will be kept strictly confidential, she added.
“The performance report is reported in the aggregate,” she said. “No one can see your information. That’s why we’re collecting it, so it remains anonymous.”
But it could prove crucial in the coming year in enabling Osceola County’s tourism officials to find ways to reach out to new visitors, and introduce them to the region’s theme parks and attractions – and to the places available to stay during their vacation.
“The Kissimmee CVB uses this information to do marketing research,” she said.
Kriss Titus, a member of the Kissimmee Tourism Education Association — which is working to convince the Osceola County Commission to invest more money into marketing the tourism industry — said vacation homes and timeshare owners should definitely participate in this survey.
“I think it’s great, because knowledge is power, and when you’re more knowledgeable, you can go to the people making decisions about how that money is to be spent and say ‘Look at this research we have,’ and say ‘Look at the percentage of vacation home and timeshare people participating in this study.’ When you look at that study, it will show we should be putting money into marketing of the tourism industry.”
Marketing truly is crucial, said Mark Miller, the CEO and owner of the Arabian Nights Dinner Show in Kissimmee.
“One of the things in any destination in this market is you have to have critical mass,” Miller said. “You won’t be able to afford to be in our market, because you can’t afford the marketing.
You’ve got to decide where you want to be in the market.”
Varga-Bigosinski met this morning with the members of the Central Florida Vacation Rental Managers Association, the trade group representing small business owners who manage vacation homes in Central Florida, one of the fastest growing aspects of the hospitality and lodging industry, particularly in Osceola and Polk counties. The property managers held its first monthly meeting of the year at Mystic Dunes Resort in Kissimmee.
While outlining the research that her firm will be doing, she asked the members to contact her office and participate in the survey.
“This information will be useful to you in your own marketing campaigns and advertising,” she said. “You’ll see an email or phone call from us over the next month or so about this.”
Colin Young, the outgoing president of the CFVRMA, urged his members to take part in the research.
“I would encourage everyone to provide as much information as possible,” he said. “We’re trying to drive tourism into Central Florida.”
He noted that Osceola County is also making an effort to revitalize U.S. 192, the highway that goes from the Four Corners area past Celebration into Kissimmee and St. Cloud. Once a thriving tourism corridor, this highway has fallen on hard times in recent years, particularly the section closest to Kissimmee, with a rising number of abandoned and vacant businesses along it.
U.S. 192 is also the home to some of the region’s better known vacation home properties and timeshares, Young noted, and he said the entire hospitality industry has a stake in how the corridor fares.
“There are studies for the redevelopment of (U.S.) 192 that is ongoing,” he said. “These meetings are important to our industry.”
What do your think about this? State your opinion.
Troll Traveler is a place where all things related to travel to come together. It’s a travel social network designed for travelers. Travelers can view many different vacation and travel options. The website allows for vacation rental owners to advertise their vacation home for free on the website. A vacation rental owner can market their property in an unconventional way on Troll Traveler using social sharing options. The website was designed for the purpose of travel community and travel marketing.
Troll Traveler also enables a property management company to advertise their property manager services to owners within the community. In addition to promoting their own property manager business, a property manager can rent their vacation rentals to the travelers as well.
Rental owners and property managers have an advantage of traditional vacation rental and marketing website. There is freedom on the site as your able to communicate directly and freely with travel agents in the travel website.
That’s right on Troll Traveler travel agents are welcomed. The travel social network allows travel agents to join in the travel network. This community is about all things travel and it wouldn’t be complete if travel agents weren’t included. Travel agents and vacation rental property owners can join together by connections made within the travel site. Troll Traveler brings together a travel community like never before allowing travel agents, property owners and mangers to work together like never before possible.
A vacation rental owner or property manager can utilize the resources of travel agent offers. Property managers and rental owners can combine the offers and services of a travel agent they conencted with on the website, improving the travel experience for users. This is a recipe for success. These powerful partnerships are being made right now on Troll Traveler, the best part is it’s Free
As many vacation rental owners had to begin their search somewhere for that perfect vacation rental for sale, Troll Traveler enables real estate agents and rental owners to advertise their vacation rental properties for sale. A real estate agent or agency can create an account similar to a travel agent or property manager however theirs would be about their real estate agency.
Each advertiser such as property manager, travel agents, vacation rental owners, real estate agents and travel service providers get a Free business directory listing. This listing can have your business logo, website address, direct contact information, videos, pictures, properties for rent or sale, travel deals and offers, blogs and many more features. All of this is powered by social marketing. If you need to travel go there! If you need to sell travel go there too!
Obama At Disney World Helping Book Vacation Rentals For Property Owners, Managers & Travel Agents
Vacation Rental Marketing Help From Obama Travel Advertising Program
Obama Wants To Rent Vacation Rentals for Owners And Property Managers.
Now that I have your attention with a headline like that, you will see it’s not too far from the truth! No matter your take on Obama he put the spotlight on tourism in America. Air force One touched down at the Orlando International Airport (OIA) at 11:36 am. Today President Obama was in Disney World at the Magic Kingdom in front of Cinderella’s Castle, gving a speech promoting travel and tourism in the United States of America. I’m personally excited about the travel industry getting publicity. We haven’t really been promoting travel to the U.S., but other countries have been advertising in the U.S. promoting their countries “allure” why isn’t the U.S.A. doing the same? Security?
President Obama said “I want more tourists here tomorrow” “I want America to be the top tourist destination in the World”. He did a good job of rallying up support after that statement. He has stated that he has rounded up “some of Americas most successful business leaders” to create a new national tourism strategy focused on creating jobs and travel to the U.S. President Obama says the team he has put together will see how they can make it easy for foreign tourist to get basic information about traveling to America. Obama says they will do a better job of marketing America travel and so should you. I am glad to be doing my part in marketing American travel are you? It is important for to reach other markets and get quality clients who in some cases their currencies are worth more than The U.S dollar allowing owners to maintain better rental rates.
America is a great country with unlimited benefits to offer travelers we should use our assets and what is available to us to be a more stable country. Our natural resources and entertainment options here in the U.S. are extraordinary and can give us the economic boost this country needs. President Obama today discussed programs created to help in the aid of screening frequent business travelers and “good folk” who are here for legitimate travel purposes. The program would require travelers to under go a background and screening process to help keep America safe for Citizens and Travelers.It has been difficult for citizens of many countries to gain access into the U.S.A. and visit places like Disney World, Las Vegas or New York City because of stiff regulations. I am behind safer more frequent travel to the U.S. and believe if it is approached from the right perspectives we can accomplish our goal and help America.
President Obama mentioned a few countries of specific interest; China, Brazil and India, interesting isn’t it. Our statistics support Obama’s recognition regarding China, we have seen growth in that market as well. As for Brazil, it’s always been a strong market these type of travelers come to Orlando and to the different attractions in the United State. Brazilian traveler often travel in larger groups and spend a huge amounts of money. We have recognized Brazil to be a great target audience to attract and get visitors in vacation rentals.
India has a very fast growing economy this is why we need to approach India as a client for your vacation rentals and or travel agency. I recently had the opportunity to attend a Indian function in Kissimmee Florida. I observed that all the people I spoke with expressed an importance in supporting the Indian people and culture. In my experience of working with Investors and friends from around the world India’s culture promotes loyalty, so if you can develop a base of travelers from India you would have a loyal customer who will tell all their friends about you now think about that. Are you attracting these global audiences? If not you should be.
President Obama also mentioned that it is expected that these countries with rapidly growing economies are developing middle classes and suggest over the next four years travel from these places will double.
President Obama mentioned the importance of using technology to assist in the expansion of these efforts. You too can use technology to expand your audience and ultimately get more rentals and bookings for your vacation rental properties. You should consider developing a network and websites to attract foreigners to your vacation rentals. If you own a villa in Orlando or a condo in Myrtle Beach you can leverage your marketing efforts to reach a specific targeted region of travelers. There are a few things that are required to create a funnel to attract these type of rental customers. If you would like to learn how to open your net, contact us for a free consultation.
The purpose of the program is for job growth, which means more competition! Is your vacation rental business ready to compete? Hold On To Your Seat!
Free Vacation Rental Marketing Website List Your Vacation Rental For Free! We are doing our part to market america Join Free here http://www.trolltraveler.com
Key To Marketing A Vacation Rental Online Today Tips For Rental Success
Most vacation rental website design firms won’t offer anything above and beyond the design of a vacation rental website or maybe a virtual tour. If they do they don’t offer anything intense to guarantee you get rental bookings for your vacation rental home, they just don’t want that responsibility. It’s not an easy job to keep rentals coming in it takes time, work and experience to do it right. Although here at Villa Marketers we are the trend setters in vacation rental website design we didn’t get into this business as web-site designers we got into this vacation rental business by working with real estate agents needing a way for the their investor’s properties to be more successful with rentals, so their real estate investors would purchase more properties with them.
Most vacation rental owners we were in contact with had one common issue; the vacation home wasn’t producing what it needed to. It may have had something to do with their own vacation rental marketing or lack there of, their property manager or lack of control or involvement with their property. I have made many contacts since I had started working years ago in this industry. This insight from property managers, home owners/ investors and realtors is what helped give us our edge in the vacation rental marketing arena. We understand the market and our number one priority is to get owners bookings all the other stuff are just the tools that you need to obtain that goal. Our marketing packages is why investors seek us out, however we do offer website design as a separate product should you just want a website alone. After creating your website your going to want to make the website work for you but if travelers can’t find your website how will you get rentals?
Keyword Research For Vacation Rentals & Hotels
This is an important part of your marketing campaign. Keyword research is exactly as it sounds researching keywords. Keywords that your potential renters are typing in search engines such as Google, Bing, Yahoo, MSN and thousands of others when they are searching for that perfect vacation home. This is often overlooked initially but this step is crucial to a website being successful. If you have no keywords or you’re using the wrong keywords in your campaign you aren’t attracting relevant traffic to your website and you will see little action.
SEO For Vacation Rentals Vacation Rentals SEO : Seacrh Engine Optimization is a very important part of developing your website. This is actually marketing but it is done after completion of the site and implementing the keywords we research and placing them in strategic places within the site to bring relevant renters to your website. This is the process of tuning up your website and getting it ready for information highway
Most transactions will be paid by credit card so you will need to be able to accept business payments for your rental. It is of the utmost importance to use secure, reliable and easy to use payment options to help you convert more people who look to book. Credit card processing increases your sales conversion.
In order to be successful with keeping rentals coming in you will need to market your property online. It isn’t enough to do one form of villa advertising. You need a well rounded vacation rental marketing campaign that will encompass all of the major marketing avenues such as classifieds both domestic and international classifieds to reach a broader market. Everyone has a Facebook and or Twitter account these days you’ll need one too. Social marketing is the future of not just vacation rental advertising but advertising as a whole. It is important to have a social media following if your going to get serious about making your investment property a successful venture.
Rental ad posting creating specific rental adverts throughout the Internet with your vacation property profile on many different advertising websites. When marketing online you will also use the keywords that were researched infused in the ads your create for your vacation rental proeprty. This type of online marketing is very time consuming but effective as the ads get old quickly so it is important to keep posting weekly ads about your vacation home. Email marketing and pay per click ads are other ways to advertise online. Marketing is a continuous process deploying certain marketing tactics on schedule for the maximum impact.
Website & Advertising Content
You will need to have articles written for your website. With articles and content it would be so easy if we could just copy and past however if you use other materials from other websites and resources your website will get penalized from search engines as “duplicate content” in addition you may be infringing on someones copyrights. With the content you also need your keyword research so you can use the keywords in the articles, ads and content created. It is also important where you place these keywords implementation of the keywords is called “keyword density” it has to be just right to get the best results.
Villa Owners Resources & Vacation Rental Support
When starting to rent out your vacation rental home alone there is a learning curve and you will need help along the way. Without the tools, support and resources available to you there will likely be alot of wasted time and money spent on resources that don’t produce for you. Wouldn’t it be good if you could get the support you need when you need it. That’s what we were are here for you. We walk you through the whole vacation development and marketing process from beginning to bookings. We provide regular advise and consulting about your marketing campaigns improvements and suggested adjustments. We provide insightful marketing materials which help you operate an effective and efficient rental business, with out the learning curve.
There is alot more that we do. I hope I haven’t bored you with details, however I feel it is important to share with you what is involved with starting up on the Internet and about the vacation rental marketing solutions we offer for owners. We have developed a rental marketing solution for every one’s budget and needs. The package choice is yours on how aggressive you want to be with your marketing. We guarantee our marketing packages success. With just one booking it can pay for your entire start up cost. Most vacation rental properties need to be booking at least 23 to 26 weeks to break even.
If you would like to seriously market your vacation rental property and make your investment property a success contact Villa Marketers for a free vacation rental marketing consultation 407-749-8159
There is a new vacation rental community which has been developed to help vacation rental owners, property managers and travel agents get the most out of their vacation rentals and increase their reach online.
Think of it as a Facebook or Twitter for vacation rentals and the travel industry. But it isn’t just about providing vacation rental marketing tips and advise on owning and managing rental properties. This vacation rental community wouldn’t be complete if you couldn’t rent vacation rentals or purchase travel. Troll Traveler offers owners of vacation rentals, property management companies, travel agents and tour operators to advertise vacation rentals free and vacation properties for rent.
Troll Traveler is a vacation rental community like no other. Many travel communities will not allow you the freedom to advertise vacation rentals, hotels or travel options in the travel community for free would they? Troll Traveler does it has lifted the limits that other travel communities and vacation rental websites impose on users and members. Some of these vacation rental websites and communities can charge anywhere from $199 to
Vacation Rentals Community Travel Social Network For Rental Owners & Mangers
$399 per vacation rental listing. At Troll Traveler you can advertise vacation rental properties for free. There is no limit on the number of properties you can list for rent. If your a property manager you will appreciate the ability to give your rental business the most exposure as possible and increase your rentals by having more rental inventory to show online.
With Troll Traveler the advertiser or rental owner has the ability to increase the traffic to their actual listings by using some of the rental marketing tools and techniques that Troll Travelers empowers their advertisers with. On other vacation rental websites you almost have this “set it and forget it” mentality when it comes to advertising on these vacation rental websites. The best you can do in most cases is cross your fingers and hope for the best. However we here at Troll Traveler and Villa Marketers we’ve broke the mold to help owners make the most of this powerful ever-changing online word we’re all a part of.
Because Troll Traveler is a travel social network you have the ability to communicate with with everyone travelers, property managers, rental owners, real estate agents, travel agents, tour operators, personal chefs you name it we got it here on Troll Traveler! This enables you to develop a circle of affiliates and important contacts to help you grow your rental business.
One of the ways that you have the ability of driving content to your vacation rentals, property management or travel agents listings is by providing useful information to the community via blogs, articles, videos, pictures and community interaction. The more you interact in the community the more your vacation rentals and travel products will be in front of highly qualified leads and even more.
With Troll Traveler it allows vacation rental owners and property managers to think outside of the box from the traditional marketing that they may be use to. Lets face it things are changing fast on the web and it is moving in the direction of social communication and those who wait to realize this will suffer for it.
Free Real Estate Marketing For Real Estate Agents & Vacation Rental Owners Wanting To Sell Their Vacation Homes
If you’re a real estate agent or real estate company who is wanting to get free real estate marketing for yourself or agency then you’ll want to take full advantage of the free real estate marketing offered by Troll Traveler. Troll Traveler is bringing all things related to travel together in a new way. There are many social networks or travel communities out there however there isn’t a social community designed and developed to be so dynamic as Troll Traveler is. We know that many vacation rental owners became owners by expereincing a vacation rental property first hand for themselves before buying a rental property. Many rental owners purchased vacation homes while on vacation. This is why Troll Traveler is welcoming real estate agents who assist investors and real estate clients with the buying and selling of vacation real estate.
It doesn’t matter if your a real estate agent in Mexico, Florida, Myrtle Beach or Australia for that matter we are opening our doors to real estate agents all over the globe. Don’t be the last to join the travel social network.
So why should you take advantage of free real estate marketing? Here’s a
FREE S A GOOD PRICE!
First is obvious, it’s free real estate advertising! When your looking to grow your your real estate business there is no such thing as too much advertising
Make important real estate connections with other real estate professionals and valuable lead sources both for buyers and sellers of vacation properties
Create a listing for your real estate agency and realty services in our directory. A free real estate business listing will have your website link and contact info
Post all your vacation rental properties for sale either by owner or real estate agents for FREE with unlimited uploads for photos, videos and blog posts
Join the travel community and help real estate prospects with their buying questions and develop a presence in the community as a real estate professional
There many more benefits when you join Troll Traveler. Get your free real estate business listing today!
Amenities That Can Improve Your Vacation Rentals Rentability
In this article we are going to look at some generic amenities that can boost the potential of your holiday home to attract many renters.
Distance from airport – this is probably the first thing
to consider when investing in a foreign country. Although I am not a big fun of properties that are right in a flight path, I still think that travelling distance is a make or break factor for some travelers. If you arrive late at night in a foreign country than driving for 2 hours to reach your final destination is not appealing to most people.
Number of airlines flying to the area and from where – another important factor that would affect the size of your target market. For example, I would love to rent to more people from my original area of Italy because I know they would really enjoy the facilities and the competitive prices of the Costa Blanca. Unfortunately, there is no direct flight from my region of Italy to that part of Spain. And I know that the thought of connecting flights or driving for four hours to Rome to catch a direct flight is not an appealing one for most families.
Road infrastructure to get to the property from the airport – again, this will affect the travelling time to reach the property and can be a decisive factor to ensure your guests start their holiday in the best possible mood.
Public transport infrastructure – some people don’t drive or don’t like the idea of travelling in a foreign country. If your property is served by good transports than this will boost your income because it will widen your appeal.
Leisure activities – these are often top of the list and can be very important to attracte specific niches. However, they must not be the only factor to consider, which is what often happens. For example, some of the most frequently discussed attractions for holiday home investments are golf courses. It is true that if you have a property on a golf resort you can certainly charge more but you can only do that to golfers. In addition, these properties are certainly more expensive to run. So, often an independent property that is within 20 minutes drive from a golf course can be more profitable as it can appeal to a wider audience. Likewise, the proximity to other leisure centers like theme parks can be a boosting factor. However, if these activities are only open for the summer than they will only boost your summer bookings. So again, you should always look at these factors when considering an investment but how much of a boost they provide it really depends on the type of investment you want to make and the number of properties available around them. The same can be said for proximity to the beach. A front line property will surely command higher premium in high season, but for winter bookings is not necessarily attractive. Likewise, the proximity of a vacation property to a skiing station is very appealing for winter bookings, but it would be pretty irrelevant for summer ones.
Proximity to lakes and natural parks – these are particularly boosting factors for inland properties. Not everyone wants a beach holiday but a flat in the middle of nowhere is not necessarily appealing to them. So, if there are spots of natural beauty they can certainly be an attractive factor for some clients and boost income from these type of target market.
Shopping and leisure activities – even though they are in self-catering premises, most people on holiday want to be able to go out in the evening for a nice walk and a nice meal. So, the proximities to restaurants, and leisurely premises can surely be a rental boosting factor.
Proximity to Spa facilities – this is one of my favorites because not only it can boost rental income but it also offers an efficient way to “repackage” your holiday home for low season bookings.
This is certainly not a finite list and if your property doesn’t have all of these amenities nearby it doesn’t mean it is a bad investment. The main message here is that you should identify your ideal target market, based on what the location of your property offers. You won’t be able to appeal to anyone, so don’t try!
