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How To Set Up Your Website/Blog: Lesson: SEO   Lesson:  An Introduction to SEO For Rental Owner’s Website or Blog ====================================================================== Some think that SEO is something that can just be ‘done later’ but SEO goes into the way your blog is setup and into everything that you write  – so it’s a good idea to get it right at the very beginning. Going back to correct mistakes later can be difficult, if not impossible, in some cases. Why Bother With SEO? ————————— SEO stands for Search Engine Optimization. Search engines are an excellent source of free traffic that continues to… [ Read More ]

Vacation Rental Owner Booking Tips You need a partner who can reduce your expenses and open doors for you that most owners are reluctant to work with. Make Your Enemies Your Frienemies. Compete By Cooperating New vacation rental owners see other owners as competition, and with good reason, but there is a way for you to benefit from your competitors. If you deploy an effective marketing campaign, you will have times when your home is booked and someone else would like to book it, but you’ll just have to turn them away. Or do you? What the average owner does… [ Read More ]

    Investing In Marketing Your Vacation Rental Investment. You’re only going to get out, what you give into your vacation rental investment property.  If you sow sparingly into your property you will reap sparingly. How much do you want to reap? It’s imperative that owners invest in marketing their vacation rental properties.   Where Should I Invest My Marketing Dollars? With the Global marketing power of the Internet you can make your resort or vacation rental home easily available to vacationers who are traveling all across the Globe.  The Internet has turned the tables back in the favor of… [ Read More ]

  Why Does Your Vacation Rental Need A Slogan In Advertisements?   The large majority of vacation rental owners never even think about implementing a slogan on their vacation rental websites, advertising, or other marketing material. It’s probably because owners think slogans and logos are reserved for big businesses. A slogan is a crucial point in branding any business no matter its size (read more on the importance of branding your vacation rental here).   Why Should You Use A Slogan   A slogan combined with other branding elements like a professional vacation rental logo, will go a long way in building… [ Read More ]

Villa Website Design Secrets This blog is part of our villa website and vacation rental website design secrets series. This is villa website design secret #3  Villa Website Design Tip # 3: Consider Your Villa Website Colors When Designing Your Site. Have you considered why McDonalds uses the colors red & yellow in their logo? Is it because they only use ketchup and mustard on their burgers? Or do the colors have a much deeper psychological purpose? Ever thought why fire trucks are red or why taxi’s are yellow. Did you know that the first two colors the eye processes and sends to… [ Read More ]

Best Villa Website Design & Marketing Services U.K. Villa Web Design & Marketing Review From An Elite Owner Caught On Video Meet Kim Kox Kim and I have been working together for years, so when I was invited to her Florida vacation property to enjoy a cup of tea poolside, I was happy to see her again. Kim Kox is a super successful vacation rental owner from the United Kingdom. Kim purchased and owns an amazing villa rental at the Emerald Island Resort in OrlandoFlorida. After purchasing her vacation property she needed some help marketing her first villa in Florida…. [ Read More ]

Vacation Rental Rates, Pricing & Profits How To Increase Vacation Rental Profits By 11% Without Pricing Your Rates Too High. I regularly write about value pricing with experiences. Know your ideal vacation rental guests, what is important, meaningful and relevant to them, then set your vacation rental prices accordingly. This is not a one-shoe fits all approach, but  customized to your target market. Dr. Rafi Mohammed, author of the 1% windfall: How Successful Companies Use Price to Profit and Grow, gives a few things to think about — and if they resonate with you – go on line and buy the book. In… [ Read More ]

 ( although the image looks like me it isn’t) Have you wanted to advertise your vacation rental on Google? If you would like to see your vacation rental on the top of Google’s search engine results in seconds, try using Google Adwords. It really is possible for your vacation rental property to be seen in the top of Google’s search results in seconds, but you have to pay Google to get you there. I do have a way you can try Google Adwords advertising with $100 ( one huunndred dollars)  in free Google Adwords coupon. Google Adwords is a powerful… [ Read More ]

  You have a great vacation rental right? Why not let vacationers know how nice your vacation home really is, with an interactive floor plan of your vacation rental.  If you have an interactive floor plan designed for your vacation rental property you can accurately present your property to would be vacationers. Pictures alone don’t tell the whole story about your vacation home. A floor plan will give them the information they really want to know. The birds eye view of the property helps travelers to become accustom to your vacation home. What’s the first thing you do when you have a… [ Read More ]

Do you own a vacation rental, condo, villa or beach house in Myrtle Beach S.C.? If so you’re in luck! You’ve just found a free vacation rental marketing video that will give your rental marketing an enormous jolt of energy. Myrtle Beach vacation rentals are a great way to experience all the Myrtle Beach area has to offer.  A Myrtle Beach vacation home or condo provides a comfortable place for vacationers to retreat after a jam packed day in the famous Myrtle Beach area. There is no better way to convey this message to vacationers then by showing them. However, since it isn’t practical… [ Read More ]