
6 Mistakes of vacation rentals and villa website design
Is your website for your vacation rental home bringing in the bookings for your holiday home? Are you needing to get a website designed for your vacation rentals or villa? If your villa website design isn’t right it could cost you in rentals.
Your villa website design will have a major impact on your rentals for your vacation home. I have written about 5 common mistakes rental home owners make when they design their villas website.
1) Poor quality website design; There are many reasons a villa website design can come out poor. I have seen them all. If you have a quality website design for your villa more renters will want to rent your vacation rental home.
If your villa website design looks cheap your villa overall runs the risk of being looked in that light and it may lead your clients to feel they can negotiate the price of your vacation rental. When you get your villas website designed don’t have one of your family members or friends design your villas website, unless of your friend is a website design and development company. The saying you get what you pay for couldn’t be more appropriate when it comes this. You don’t have to spend a fortune on your villa website. Warning to do not attempt this at home.
2) It’s too flashy. Too much flash on the villas website design.
I have seen vacation rental owners attempt to make their website dazzle the visitors to their website, however in the process they go about it all wrong.
You have seen Flash I’m sure when browsing the web. Its usually a motion presentation on the website that has images that move. Flash is very useful. If used in the right way. It can be an effective way of showing your website visitor the overall features, and benefits of your service, villa or company website.
If flash is not used correctly it will hurt your villas website traffic and you may become invisible to Google, Yahoo and other search engines. Flash is not good for optimization of your website (especially when its too heavy) so it is very important where you put it. Flash is important for the humans that visit it, but search engines could care less for it. I think its a must have for all villa websites, but you just need to know what your doing.
3) Generic templates used for their villas website design.
I have had several home owners of vacation rentals contact Villa Marketers and asking for help with their villas website. When reviewing the website I have noticed some owners have used a template which is being used by hundreds possibly thousands of other vacation rentals. When using a service like this you will not get the rentals for your rental like you will need. Templates are just that a cookie cut presentation, that anyone can use. But not only is your site generic but it will be missing components that you cannot easily add. As it is a template you are restricted to what you can do with the website template. These limitations will not allow for you to be able to drive the traffic to the villa.
Think about it there all the same not one better than the other. If you have used a service like this I know you understand what I’m saying. You probably haven’t received many bookings from the website. If you design your website right it will work to help you make rentals for your villa and income for you. If not it will cost you money time and effort. So when you design your villas website do it right the first time.
4) The presentation of the website is confusing.
The villa website presentation should be easy and simple to navigate. If your website is too difficult to find buttons options and features your website visitors will click away in frustration and , you just lost a booking.
There should be some thought put into the design of the villa website design. There is something called conversion. Conversion is basically converting your visitors to your villas website into a booking for your vacation rental home. Its like leaving a trail of bread crumbs to where you want them to go. This can be the determining factor if your website visitors contacts you or not so make it easy for them to find your rates, availability and contact information for your villa.
5) No Contact Us Form:
This plays into point number 4 but should be addressed separately. I have seen many villa websites where you click on the contact us section and all you see is a phone number or an email address. I have experienced this myself for services I was interested in and when I clicked on the email address, an email program like Microsoft Outlook opens however I don’t use Outlook and neither does many of your websites visitors . I have clicked away and tried to find some one else I can contact
- vacation rental home and villa website design mistakes
quicker after all I can get through to someone else easier on the Internet using a form. Many times the website doesn’t have a contact us form because the owner tried to design the website themselves but didn’t know enough about website design and development to create a form or a website design firm didn’t offer it or it costs more.
Make sure you get a contact us form on your villas website. If not your competition may wind up with your rentals.
6) Not Hiring a professional website design - marketing company to design their villas website.
If you want it done right hire a professional and you’ll get the results you need. When you think of a vacation rental website design think Villa Marketers.
If you need a villa website that will be a work horse for your villa contact us today for your
free villa website quote. ( you can us our contact us form)