Why do businesses advertise? Oh yes, to get noticed!
If you haven’t done these, then you’re practically at the backend of the race…
Optimize and Customize
Are you still using outdated templates? That’s for amateurs. It’s not enough that you’ve got a vacation rental website – everyone does or should. Online marketing and advertising vacation rentals requires more than jut cute web graphics and catchy taglines. Customize your vacation home website and get everyone to listen.
Search engine optimization is not just some fancy talk. It’s the life blood of your vacation rental website. Get more people searching your villa web site lest they’d be searching others.
Spruce up and dazzle
There’s s much competition in holiday resorts and villa rentals. Unless you step up your game, you’re just another travel website. Showcase your vacation rental properties the unique way. Villa Marketers offer a 360 virtual tour to showcase your vacation rental. Instead of just boring pictures, let your renter get a taste of how it feels like to be in the middle of it all.
Wouldn’t be nice if someone can talk to your rental website visitors and answer their questions? Of course yes, that’s why we provide a video spokesperson for yourweb site. It’s more than just animation. It’s combining information with a human touch.
Online marketing
Don’t just wait for clients to drop by. Be proactive!
We’ll get your online vacation rental marketing up and running. From news letters, e-brochures to personalized letters, we’ve got it covered. We’ve got graphic artists, copywriters, web developers and a host of other professionals at your disposal.
Get FREE consultation with the professionals right now.
SEO & Keywords are key to marketing vacation rental homes
I have been asked before, how can you get traffic to a vacation rental or travel website. The answer is marketing, marketing and more marketing. There are several types of vacation rental marketing techniques when advertising a business or a villa website on the web.
One of those strategies is Search Engine Optimization ( SEO ) . Search Engine Optimization is spending time with marketing and tuning up a website to perform well in the search engines like Google, Bing, Yahoo and others. Whether your optimizing your website or beginning your online marketing away from your rental website you will need to spend time on one thing ; keyword research. Keywords will be the life line of your online advertising efforts so pay close attention to this portion of your rental marketing.
Whether your creating text and content for your vacation rentals website, posting ads on the web or listing your vacation rental in online business directories, you will want to season all of your listings and adverts with these keywords. What are keywords? Keywords are what your customers or vacation renters will type into search engines when looking for your vacation rental or product. For example if you have a vacation rental in Mexico a traveler who is wanting to visit Mexico on vacation may type in Mexico vacation rental or vacation rentals Mexico. However its not that’s simple as all keywords are not created equal. What I mean is that certain keywords will be difficult to get traffic from because of competition, low traffic, and many other reasons, which we will discuss in another blog. However vacation rental owners need to implement relevant keywords in their vacation rental website and online marketing efforts to get traffic to their villas website.
Keywords and SEO are very important. If you don’t have the right keywords for marketing your vacation rental implemented in your online marketing campaign then you won’t attract the right website visitors. I have seen travel agents and vacation rental home who have spent much time and effort with advertising their rentals website online with little to no results. Why have their vacation rental marketing efforts produce little fruit? Its often because they are either not using keywords in their vacation rental website and online marketing or they are using the wrong keywords altogether.
So when it comes to marketing vacation rentals consider your keyword selection. The topic of keywords is very extensive and we will be discussing the affects of keywords and your vacation rental marketing in more detail in upcoming blogs. So visit our community as we deliver important SEO and vacation rental marketing articles.
If you need help with marketing vacation rentals contact us today for a free consultation
Domain Name Designed For Marketing Your Vacation Rental Website
A domain is the place a businesses website will call home, it will be your ”domain”. If you want to rule your “domain” then you have to start with a good website domain name. You have probably seen and heard all sorts of different website domain names some very strange and others straight to the point. I will post several articles about website domain names and the effect it will have with your vacation rentals website online marketing. There are also ways you can use several domain names to promote and advertise your rental business and vacation rentals website .
If you don’t have a large marketing budget than you will need to go after natural or ” organic ” traffic for your website from search engines like Google. If your marketing budget is larger you can pick a unique name like Expedia did which has no relevance to anything, its made up. These types of domains are used more for branding a company with a unique domain and identity. However these types of website domain names will be a bit harder to market and more money will be required to invest as opposed to domain names that are more relevant such as Hotels.com as people will actually search for the word “hotels” or ” Affordable Hotels “ etc.. You can chose to go with options such as pay per click campaigns (PPC) which basically means you pay for every click to your website. Google offers a service like this however it is not for the inexperienced, plus marketing with Google pay per click ads can get very expensive quickly. So you will need to go after ” Organic Rankings ” . This is coming up naturally on search engines without having to pay for every click. As pay per click (PPC) can get expensive it sometimes is not feasible for many home owners who have limited marketing budgets especially since many renters will not rent from you once they’ve clicked on your pay per click ad.
Sooo… with that said you will need to make sure that your website is optimized to its full potential so you can get your vacation rental website to rank higher. A well optimized rental website should have a good keyword domain name that will help rank your vacation rental website. I have seen owners make attempts to come up with related keyword terms to use for their domain name, however most fail miserably, why is this? The reason vacation rental owners fail to come up with a good keyword rich domain name that will help their villa website rank higher is because they don’t have the data.
Data is all so important on the Internet after all that’s what the Internet is all about, information. So you’ll need to know what are people typing into search engines, what type of traveler you want to attract and the level of competition for each keyword. Without all the data your attempt to find a well targeted keyword rich domain name for your vacation rental website will most probably be less effective than you think. Just because you found a good domain name for your vacation rental website doesn’t mean your going to do well with it. If you pick a domain name with popular keywords but the competition is very high for those keywords then you will not likely get exposure for your villas website, not because the domain wasn’t good but because the level of competition is high and it will require a large sum of your vacation rental marketing dollars to maybe compete.
So be very careful when chosing your domain name as you will have it for a long time, so let it help you get more rentals. There are a few things you can do if your website isn’t keyword rich to get more related traffic. We will discuss more about how you can do this and other tips about using domain names to drive traffic to your vacation rental website.
If you’ve enjoyed these free marketing tips leave your feedback
Best Place For All Your Vacation Rental Website Marketing Needs
If you would like a free consultation about how you can imporove and increase your rentals website traffic
The Online Marketing Battle Is On! Sharpen Your Weapons
The internet makes the world smaller. It also makes the vacation rental business fiercer. Of course anyone in the vacation rental or hotel business understands the nature of the hotel, travel and rental business competition. But unfortunately not all owners and property managers are equipped to face the online travel market head on.
Villa Marketers will equip you with the weapons to ensure your reign.
The vacation rental industry has taken on a new type of warfare – the online battles. It may sound like a tacky TV game show but it’s not to be taken lightly.
Getting your vacation rentals message across becomes more difficult as the internet gets crowded with more vacation rental & travel websites which makes marketing rentals online more competitive. YOU NEED TO STAND OUT. This is why mediocre hotel resorts or travel website designs are out of the question. Just to make it clear, it’s not about being flashy or hanging a neon sign up high. You need aggressive and effective marketing strategies, amateur tactics will easily get drowned in the sea of vacation websites. Customizing your villas websites or your hotels website is the key. From graphic design to search engine optimization, you require online marketing AND vacation travel experts to transform a website into an ultimate weapon for the vacation rental hotel or bed and breakfast owner.
Furthermore, upgrade your advertising and marketing tools by adding the latest in IT technology. Online vacation home marketing and advertising your travel website is the heart of your vacation rental or travel business, so take it seriously. Employ the 360 Virtual Tour of your vacation rental property or hotel. You can also choose to employ our professional video team to create and design a commercial video for your resort, travel agency or vacation rental. Make your online rental marketing a true sensory experience for your clients. Put them right in your villa or hotel. Then add a Video Spokesperson who’d speak to you visitors directly. Get your message across exactly the way you want it said.
Why choose to be the norm when you can soar above others?
Villa Marketers understand the need to be competitive.
That’s why we give you the edge.
Visit Us Today For More Vacation Rental & Hotel Marketing Tips & Info
How to know which holiday home to purchase, what's the right investment property
How to choose the right location to buy when investing in a holiday home rental?
If you are considering investing into holiday homes rentals, this is probably one of the most important materials you should read. Before you actually go into marketing vacation homes you need to purchase a vacation home for your self first. But it takes more than just pointing at a rental property and buying it. There is much thought in diving into an investment like this. As much as you want things to be simplified with the usual “location, location, location” spiel of brokers and investment experts it’s not.
Sure, the location of the property you will invest in is very important. However, there are other important details being overshadowed by this very simplistic notion of choosing a property. Location does matter, but it’s not the only thing you have to consider. Here are some questions you may or may not have asked yourself before. But this time, pay close attention to what you have to say for yourself.
For what purpose does it serve?
This is a question that many owners of vacation homes do not ask themselves. If someone asks them however, they would quickly answer with an obvious “for investment”. But is this property solely for renting out or are you going to use it yourself for vacations? Apart from the property’s location, does the vacation rental have the requirements that your potential rental clients are looking for? Will the vacation home incorporate your own needs and wants when deciding which rental property to buy? It’s a tough decision to make when you consider this angle. So location, location, location does not cut it when dealing with this particular concern. Is it for investment, or will you add “for my own pleasure” as well?
Who are your target clients?
Marketing vacation homes entails knowing and appealing to your target market. But before this happens, you should have a good idea which market you are targeting. Some vacation homes cater to the young, the old, large families, foreigners, and other demographics. With a particular target in mind, you can narrow down the holiday homes that you can consider.
Is the cost worth it?
It may seem simple but you need to get your business mind into action. Holiday homes situated close to points of interest – e.g. beaches, theme parks will cost you more. But of course you can ask for a higher rental fee. But the question here is will the cost of renting it be reasonable? Sometimes cheaper properties with lower rents can pay off greater in the long run. This is an investment, think of how you can earn more by dishing out less cash.
Is the property accessible?
Two important things come to mind about holiday homes when it comes to accessibility. First, can renters easily get to your property? Next, will your clients have easy access to what they came for – holiday and activities? You need to understand that you are selling holiday activities more than your holiday home. Clients book because of the festivities, activities and the excitement they will get. So ask your self, can they enjoy themselves?
Marketing vacation homes is made easier if you’ve got details pegged down – from the target market, to the needs and requirements they may have, down to the convenience they will enjoy. So before spending a fortune on something that may not work out well for you, try to ask yourself these important questions. For all you know, getting honest answers from these questions will help you decide better and make you a fortune.
This article was brought to you by Villa Marketers
Vacation Home Marketing: Know Your Holiday Homes Income Potential
It is really exciting when you are already looking for a vacation rental property to buy. There are so many options and each one can be a potential fortune maker. When you go into vacation home rentals, or any business for that matter, profit is a big issue. Getting as much as you can from your investment is not entirely the work of rental advertising. You will really reap the benefits of marketing vacation homes when you have the right property to offer. So ultimately, what you have will determine how much you will earn. When you’re looking for vacation homes for the rental market, there are many real estate properties available. You can categorize them as small, medium and large holiday homes. Each type of property requires specific amounts to maintain it. Likewise, different types of holiday homes attract different types of clients. In essence, these two factors are important when looking for the right vacation rentals to invest in. Carefully study these so that you can decide which one is a good investment for you. Cost of operating vacation homes: Small holiday rental homes are relatively easy and cheap to maintain. In fact, there is little to be done with these types of properties. Of course there’s the usual clean up before and after it is being rented but the size makes it relatively easy. On the other hand, medium sized properties may entail a little more work. But the cost of running the place is not as high as larger vacation rentals. These big properties will definitely cost higher just to keep it in tip top shape. Maintaining and operating vacation homes are important especially during peak season. You need the man power to keep up with the demand. Demand for vacation rental properties: Though large vacation rentals look impressive, they attract a select group of people. First of all, vacationers rent not because of the property but rather the activities that they will do in the area. More often than not, holiday homes are simply places for vacationers to rest and sleep. Small rental properties may offer cheaper rates but the amount of space available is limited. Many vacationers go as a group and small vacation rentals will not suffice. As such, medium sized properties offer the right amount of space while asking for a reasonable rental rent. In the end, deciding which to get boils down to your target market and willingness to invest. But when profit is taken into consideration, a 2-3 bedroom property will definitely be an ideal investment. This becomes better when additional amenities like pools, patios and game rooms are added. Gross weekly income is not the only measure for you to use when looking for the best investment. The marketability and operating cost of holiday homes are important factors to consider.
This article was brought to you by Villa Marketers
Get More New Business From Your Existing Rental Clients
There is a great source of villa bookings that many owners of holiday homes never really consider. They’ve seen your rental property, you’ve transacted with them before and more importantly, they rented your vacation property. Yes, these are people who have rented your holiday homes. This may come as a surprise but many people in the vacation rentals business forget that previous rental clients are a good source of new bookings. Just ask yourself if you ever tried calling up your previous rental clients. Chances are you have not. It’s about time that you do lest they’ll simply look for another place to rent.
There is value in doing repeat business. First of all, these vacationers already know you and your vacation homes. Though marketing holiday homes is important, there is practically less effort with this particular group. Why, they already got a taste of your rental advertising before. But of course a little refresher and some updates are needed. Another important aspect of repeat business is creating a stronger relationship between you and clients. In a sense, you are strengthening the trust that they have in you. Creating repeat business is actually the foundation of creating loyal customers.
Don’t believe the misconception that vacationers don’t want to go back to places they have visited before. There is a trend now that people go on breaks several times in a year. Though shorter, they still take the time to have a break. It is these people whom you’ve provided space before that are looking for a place to stay once more. With the amount of rental advertising, it is easy for them to skip your vacation home advertising. So instead of losing them to another holiday home owner, you might as well contact them yourself.
Repeat rental business is a good sign that you are providing the best option for your villa’s clients. But don’t leave this to chance. Scour through your records and initiate contact with your clients. Even if they do not require any accommodations at that time, at least you get the chance to remind them of your property. Sometimes the best vacation rental advertising is one that is simple and straight forward. Be the one to look for them and contact them. It’s simple; you have their number in your records.
Google TV Can Help Your Villa Advertising With Virtual Video Tours
OK well, Google has done it again. One thing is for sure Google is keeping all of us marketing companies on our toes, I’m not complaining because after-all that’s what keeps us sharp. This is very innovative and this is the future! If your going to be successful in business in any business you have to know your industry and its a must for you to know what is going to happen in the market, so you don’t lose footing. Google TV is joining together the Internet and traditional TV. Now many of the newer TV’s are coming with applications similar to what you have seen on smart phones but for your TV, aps like Facebook, Twitter and YouTube. Google TV is available in newer TV models, you can also purchase an additional interface for existing TV’s. But what does this mean to you and me, THIS IS HUGE! Its going to change the way the world browses the Internet, so what will this mean for your vacation rentals, hotels or real estate business? What will be seen on Google TV? Videos will be the major feed for Google tv, simple text wont be much to watch and with Google owning YouTube this will be a critical move for them to integrate YouTube and Google TV. So how can you get your business on the map? Create quality videos about your vacation rentals, villas, hotels, homes and resorts. There are many benefits of video marketing it will be the main stream of Internet marketing. Today less people want to read and video can say so much more than words. Recently YouTube announced 1 billion subscriptions this is going to continue to grow and in order to get your business to grow you need to create videos for your vacation rental villas.
There are many creative ways to incorporate video into your marketing. If you need more tips and advice check in regularly to our free vacation rental community which provides free tips and pointers for home owners and property managers.Villa Marketers offer HD virtual video tour or a video commercial for your real estate or rental business contact us today and ask away, we’re here to help!
Never before have has your vacation rentals, villa, or real estate been presented like this. We are proud to be paving the way for the newest form of vacation rental marketing for private villa owners and commercial real estate properties. Now that many people have the ability to watch HDTV in their homes why not let them watch your vacation home in HD from their home.
It is now easier than ever to show off those unique features of your vacation rental, property, resort, community or local area. Virtual tours are a great way to showcase your vacation rentals, holiday homes, condos, apartments or rental villas. However a video tour is a little different. A video tour is a vacation commercial about your rental properties. With a HD video tour of your vacation rental you won’t hear this saying anymore ” the pictures don’t do the vacation rental justice ” or ” the rental home looks better in person than in the pictures ” . Why? Well, a video is just like the potential renter or buyer being right at the property. A video virtual tour will without question help increase your sales, occupancy rate and rental bookings.
All the major resorts have a video of their accommodations, hotels, and amenities so why shouldn’t you. Cost isn’t the problem. Villa Marketers has made marketing vacation rentals with videos easier and more affordable than ever before. Before our virtual video tours and video-graphy services you would have had to spend a fortune to get a professional video tour for your real estate or vacation rental property. For just a little extra than a virtual tour of your vacation rental home you can upgrade and get a video tour. Many vacation rental owners get a video tour in addition to a virtual tour to diversify their rental advertising, website and web presentations.
Now your villa video tours are in HD. HD represents quality and that’s what you will bring to your vacation rental, real estate , hotel or cabin when using a HD video real estate tour. Now your vacation rental web-site visitors will see the water glistening in the pool with such clarity they want to reach out and touch it. Since they can’t do that they’ll reach out and pick up the phone to book your villa or buy your real estate property.
The audio is crystal clear with your choice of over 200 audio tracks from our royalty free audio library. With the combination of stunning images and quality audio it will be a true sensory experience for your villa web site visitors.
Do yourself a huge favor and get a HD video tour for your villas, vacation rentals and real estate, you will agree it was a smart choice becuase your clients will make positive comments about you, your vacation home and your video tour.
Have a look at our video tours www.villamarketers.com./villavideos.html
