Vacation Rental Marketing Secrets No One Will Tell You

Vacation Rental Marketing Secrets

Vacation Rental Marketing Secrets No One Will Tell You!

What if you could learn a way to make more bookings for your vacation rental business for less than the price of a tank of gas? What if you could launch a vacation rental marketing strategy to help you make thousands in extra rentals? Would you do it?

For less than the price of an oil change you can tune up your vacation rental marketing campaign and earn more income and raise your profits.  We have now sold over 400 copies and expect this number to continue to rise as more vacation rental owners become aware of such an invaluable vacation rental marketing resource.  Vacation rental owners are beginning to understand the importance of marketing vacation rentals online. The ones who have already are gaining a lead on their competition.

Online vacation rental marketing has changed. You need more than just a listing on a vacation rental website to be successful in your vacation rental business these days. Learn how to reduce cost and maximize profits when booking your vacation rental on the Internet.

Below I have included some information about the new vacation rental marketing book everyone is talking about. It is hard to find good marketing material that you can trust, now Jay William has written a hand book for every vacation rental business owner. Remember your vacation rental is not just a place to rent, its a business. You should learn how to market your vacation rental like a professional business.

Many smart and savvy vacation rental investors have already purchased this book to help them understand the vacation rental market and marketing like a pro. Have a sneak peek at whats inside.

• 
  9 ways to create synergy with your property manager.
• Best 9 players to have on your team, so you can win the game.
• The one principle to always consider if you want to run a successful rental business.
• 5 key elements to a successful online holiday-home marketing plan.
• One question every rental owner should know. How much to spend on marketing?
• The 10 keys to kill your competition using keywords.
• How to get a FREE $75 advertising credit for search engine marketing.
• Top 18 Tips to Dominate the Internet using your domain name.
• 1 well known way to outrank your competitor on Google that most home owners ignore.
• 18 video marketing tips to make your video go viral and make competitors sick.
• 25 website design strategies, just 2 can increase inquires by 80%.
• A FREE trick to make your rental website compatible for mobile devices.
• One tip to increase rental sales and reduce your cancellations.
• Uncover how to speak to a renter’s subconscious and get them to book without saying a word.
• Revealed S.E.O. trade secrets worth their weight in gold (search engine optimization).
• A Powerful tool to EXPLODE your rental marketing and cut the time to post ads by 72%.
• A dirt cheap way to showcase your listing for 1 penny per day.
• Want to attract Canadian renters, eh? A single step to reach 1 out of 3 Canadians FREE.
• How to conquer Craigslist and quadruple your rental exposure in half the time.
• Get a second listing on Google and make it easier for renters to find you.
• One FREE site your home is probably not on but should be.
• How to get your place booked using Facebook.
• Twitters top tips turning tweets to profits.
• 2 vacation rental listings for $0 dollars both done in 10 minutes.
• 6 ways to neutralize negative reviews on any website.
• 12 simple do’s and don’ts of Social marketing guaranteed to work.
• One creative way to get travelers to willing help you with your social marketing.
• Advertise on 32 social networks in less than 60 seconds.
• How to turn weak seasons into peak seasons.
• 13 ideas to use the compelling power of FREE in your rental marketing.
• New ways to use old school business cards to impact your advertising offline AND online.
• 30 tips to answer your inquiries better and close more bookings.
• 13 furnishing techniques to make your property much more marketable.
• FREE tool to communicate with up to 2,000.00 renters 6 times a month.
• Discover a source of bookings many holiday home owners never really consider.
• 11 things to maintain that will attract and appeal to investors, just in case you ever sell.
• Over 100 professional sales techniques exposed to make more renters say YES!
• And many, many more secrets and free resources inside.
• BUY YOUR BOOK AND GET IT TODAY!

BUY IT HERE NOW

• Go Here http://www.vacationrentalmarketingsecrets.com

Vacation Rental Marketing Book Buy It Today

Let us take a moment of silence to remember the Vacation Rental Directory……..

The

Vacation Rental Directory Website

was a website where you could find and list resources about vacation rentals.  Unfortunately Google’s Panda killed the website leaving nothing but a dead carcass.

I’m always stressing the importance of quality content to our vacation rental owners and property managers. In my conversations with vacation home owners you’ll hear me talking about how a vacation rental website can be penalized by Google if their content isn’t unique or if its of low quality. Rather than hearing me talk about it this time I’d rather show you how Google can kill your vacation rentals website. Your rental website is your single most powerful marketing tool in your vacation rental advertising plan. If your vacation rentals website gets blacklisted or penalized in Google it will directly affect the monetary return of your investment property.

Google released an update to its algorithm this update is called the Panda update. The Panda update has affected millions of websites and how they are ranked in the Google  search results. One of purposes of the Panda update was to slap websites that have duplicate or low quality content and websites using black hat S.E.O strategies.  Google is in the business of providing useful information to its users.  Google understands the importance to continually improve the experience of its customers and users.  Google users hate to find search results that are unrelated, useless or a duplicate entry they’ve seen before, for that you’ll get slapped! The Google Panda is still being updated by Google and will keep us on our toes. In fact a Google staff member has made recent comments which lead to concern for those websites that will be in violation of its new criteria. Is your vacation rental going to meet the Google Panda quality criteria?

Vacation Rental Directory appears to have been labeled a link farm by Google. Link farms once worked to help get a website back-links but Google put a stop to that the punishing Panda update . One other point to mention when advertising vacation rentals online is to be careful of your online marketing efforts. Because if your hanging around in “bad neighborhoods” (meaning websites that have been deemed bad by Google) you too will get penalized for your association with these sites. This is why its important to trust whose handling your vacation rental SEO and vacation rental marketing.

Vacation rental owners and property services providers where likely being penalized for their association with the Vacation Rental Directory. I believe it was the right choice for the company to close the vacation rental directory down for the benefit of everyone.

Here is the official statement from the Vacation Rental Directory Website:

“Sorry, website discontinued.

After eight amazing years online we’re very sorry to announce the closure of this web directory.

The Internet has evolved considerably since we launched in 2004 and web directories have become less relevant. This has negatively impacted our traffic levels. Since anything less than total excellence isn’t aligned with our corporate objectives, the management team feel resources must now be redeployed elsewhere.

We’d like to thank our webmaster community, loyal visitors and hardworking team who are sure to continue making the web wonderful (elsewhere).

Thanks for your understanding.”

Get Your

Vacation Rental SEO

by the pros and you won’t get slapped by search engines!

Let us help your vacation rental website and business succeed.

Contact us for a FREE quote today. 407-749-8159

Villa Marketers

http://www.villamarketers.com

Vacation Rental Websites Does Size Matter?

Vacation Rental Websites

Does the size of your vacation rental website matter?

The answer is absolutely yes! The size of your vacation rental website does matter.  But should you keep your vacation rental website down to a few manageable website pages or should you create as many pages as you possible can?

In the case of websites bigger is better! Think of every page of your vacation rentals website as being a single hook that you can use to fish for renters.  If you have 5 website pages  you essentially have five hooks . If your website has 200 pages than you’re fishing with 200 hundred hooks.  More hooks equals a bigger catch, so create more hooks by creating more web pages!

Each individual website page can be “baited” with a variety of  lures or “keywords” to attract different customers searching for travel accommodations online . Keywords are the lifeline of  any vacation rental advertising strategy.  The more pages your vacation rental website has the more keywords you can harness to reel in travelers searching for accommodations online.

Each one of your website pages will have different information, or at least each web page should if you want the best marketing results possible from your vacation rentals website.

With every page of your website you’ll discuss a different topic such as pricing, special offers, reviews, resort info, city info, attraction info and more. Utilizing a variety of website pages will help you reach travelers looking for information about your resort, reviews, specials, information about your city and nearby attractions or things to do.

You should create as many pages as you possibly can and you’ll cast a wider net .  Now you’re probably thinking to your self; that sounds like alot of time and money to create all these pages for my rentals website. However that isn’t' necessarily true, there is a way you can easily create pages for your website with little to no cost per page.  There is also a way you can create a new website page in just seconds.

Add a blog to your website! By adding a vacation rental blog to your website  you can easily post a blog in just seconds, which if done right, will incorporate  targeted keywords in the page naturally.(more about keywords under Vacation Rental SEO)

A vacation rental blog is not a luxury it’s a necessity if you expect to compete in the online world today.  Make your website bigger and better by adding a vacation rental blog within your website.

We offer affordable custom blogging software for existing and new vacation rental website developments.

Contact us today for a free quote!

Vacation Rental Website Design

http://www.villamarketers.com

407-749-8159

Vacation Rental SEO Search-Engine-Optimization

Vacation Rentals SEO

“Vacation Rental Search Engine Optimization” or ”Vacation Rental SEO”  is more important than ever if you want to get free vacation rental marketing and bookings.

What is Vacation Rental SEO?

Search Engine Optimization is the process of tuning up your vacation rentals website and marketing so it performs well on the information highway. Travelers searching for vacation rentals will go to  Google, Yahoo, Bing and other search engines to search for their perfect vacation rental is your home going to be found in Google’s and other search engines top search results?

I started talking about vacation rental SEO since as long as I can remember now is when owners and other vacation rental agencies are becoming familiar with the term search engine optimization.  Vacation rental owners and property managers want to know how to benefit from SEO because they understand its importance.  I  always get questions about S.E.O. this is why I have created the SEO handbook for vacation rentals owners.  This book is all about vacation rental marketing. It was designed to help vacation rental owners in Villa Marketer’s marketing programs to understand the ins and outs of vacation rental marketing in an easy to understand format.

Vacation home owners who have this marketing power tool learn how to get results without all the headache of searching the interent for accurate information about SEO and other important rental marketing factors.  Vacation rental owners have been raving about the marketing results they’ve witnessed in their own vacation rental marketing campaigns after applying the marketing strategies in the book.  When you read it you’ll be enlightened just like all of the other owners who have read it.

You’ll learn how  SEO works and what simple things can be done using SEO for your rental websites and marketing.

If you understand how and why something works you can learn how to better use it. The book “Vacation Rental Marketing, Secrets No One Will Tell You” will reveal the secrets of  search engine optimization professional companies keep close to the chest.

No matter if you are optimizing your own vacation rentals website or if you are hiring a professional to help, shouldn’t you know its being done right? The book will help you obtain the best SEO results for your vacation rentals website. All your answers to your SEO and online marketing questions are in the book. Google continually updates its algorithm or their “website ranking criteria” how do you know your getting current SEO information? What worked last year may hurt you this year! Millions of sites have been affected by the new Google updates. Google has released several recent updates to their algorithm which included the “Panda” and the new “Penguin” update, whats changed? Now you can know! But you don’t need to be a computer geek like me to learn this, you just need to know the right marketing information.

There are several obstacles when  shopping around or researching information about Search Engine Optimization one of which is that everyone has their own opinions about what actually works to help rank a vacation rental website higher in search results. Listening to the wrong vacation rental SEO advice can get your site blacklisted from Google so  who should you listed too? The experts of course!

This is why me, Jay William the President + CEO of  Villa Marketers has put together this book for you. I’ve taken my years of marketing expereince and poured it into this book for rental owners to help teach and educate vacation home owners wanting to maximize their vacation rental marketing results.

Being found on Google  is a great way to get free traffic to your vacation rentals website.  How does getting free bookings from Google sound? Savyy vacation rental owners are already reaping the benefit of  free website traffic from Google.  Woudln’t it be nice to have renters delivered to your vacation rentals website by Google for FREE?

Is Vacation Rental SEO for My Website?

A common oversight or misconception about vacation rental SEO is that search engine optimization only applies to your vacation rentals website, it also applies to your vacation rental listings and online advertising.

With the knowledge and know how you will easily grasp you can increase the amount of visitors to your website AND your vacation rental listings, without having to pay an extra penny for your listing subscription.

In essence you will get FREE  vacation rental marketing for your holiday rental and improve your vacation rental listings.

Think about how getting even just a few extra rentals from Google could help your bottom line.  Vacation rental and Internet marketing firms charge large sums of money to optimize a website.  Villa Marketers has developed and designed vacation rental SEO packages that any home owner can afford if you need help optimizing your vacation rental website.  If you are a “do it yourselfer”  you can get an easy to follow guide to help you apply the power of SEO to your own vacation rentals website when you own the book.

The Secret Marketing Report of 150 pages  is being sold for limited time for only 29.95 (normally) 79.95 Book just one extra night and you’ve made a return on this investment.

The book “Vacation Rental Marketing, Secrets No One Will Tell You” has nearly 500 rental tips to catapult your online bookings.

If you are interested in getting free vacation rental marketing power order the book today. Its very affordable and worth every penny!

Villa Marketers

www.villamarketers.com

www.vacationrentalmarketingsecrets.com
407-749-8159

Domain Names & Holiday Home Advertising How To Advertise Your Website

Earlier this year we wrote about the importance of finding the best domain name for your villa websites. We also touched on domain names and their affect on your holiday home advertising and online website marketing. You can use domain names for more than just your main vacation website domain name.  Lets say that you have already picked out a good domain name for your vacation rental website and let us assume that it has the perfect keywords within it and it fits well with your project. Now what else would you do with more website domain names?

Using more than one domain name can actually help you generate traffic to your holiday rental websites when you implement the proper techniques. There are right ways to do this and there are wrong ways to use website domain names in your advertising.  Search engine are particular about how you use domain names for your holiday rental websites. Many people and marketers have abused domain name marketing so search engines have placed strict guidelines on what is acceptable uses of domain names. The first thing you will want to do is conduct keywords research for important keywords that will drive traffic to your holiday rentals website.  You will want to make sure that you are not wasting your efforts with keywords that generate low amounts of traffic or that are too hard for you to compete with or you may even select keywords that will drive in the wrong website traffic. Here is an example lets take the words Holiday Rental Website you may have a  holiday rental website but these types of  keywords may be  too broad for you single rental property in Hawaii so although a keywords might sound good in theory we need to evalaute the estimated traffic that will be generated from the keywords, so start with keyword research to draw in the right audience.

So you have done your research and have a list of good keywords to drive more traffic to your holiday homes website and improve your overall holiday home advertising.  You can purchase a couple of extra domain names and point theme to your holiday rental website pages.  You should point these domain names to pages in your holiday rentals website that have these keywords within the copy of the pages. If your copy does not have these keywords in them you will want to rewrite your copy so your text is laced with these marketing keywords. Before you adjust your content these is an important step that needs not to be ignored which is called your keyword density. We will discuss keyword density in greater detail in another article we will post in our blog. But back to using domain names for advertising domain names with the right keywords will help your website be found on the web and on search engines like Google  for more keywords than what you start with. In our next article we will tell you how exactly to point your website domain to your vacation rental website pages to ensure it’s done right. We will also show you how to get those new domain names on your rental website to get registered with  Google quickly

Till the next time

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Travelers Social Network

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SEO & Keywords are key to marketing vacation rental homes

Vacation Rental Keywords & SEO Marketing

I have been asked before, how can you get traffic to a vacation rental or travel website. The answer is marketing, marketing and more marketing. There are several types of vacation rental marketing techniques when advertising a business or a villa website on the web.

One of those strategies is Search Engine Optimization ( SEO ) . Search Engine Optimization is spending time with marketing and tuning up a website to perform well in the search engines like Google, Bing, Yahoo and others. Whether your optimizing your website or beginning your online marketing away from your rental website you will need to spend time on one thing ; keyword research. Keywords will be the life line of your online advertising efforts so pay close attention to this portion of your rental marketing.

Whether your creating text and content for your vacation rentals website, posting ads on the web or listing your vacation rental in online business directories, you will want to season all of your listings and adverts with these keywords. What are keywords? Keywords are what your customers or vacation renters will type into search engines when looking for your vacation rental or product. For example if you have a vacation rental in Mexico a traveler who is wanting to visit Mexico on vacation may type in Mexico vacation rental or vacation rentals Mexico. However its not that’s simple as all keywords are not created equal. What I mean is that certain keywords will be difficult to get traffic from because of competition, low traffic, and many other reasons, which we will discuss in another blog. However vacation rental owners need to implement relevant keywords in their vacation rental website and online marketing efforts to get traffic to their villas website.

Keywords and SEO are very important. If you don’t have the right keywords for marketing your vacation rental implemented  in your online marketing campaign then you won’t attract the right website visitors. I have seen travel agents and vacation rental home who have spent much time and effort with advertising their rentals website online with little to no results. Why have their vacation rental marketing efforts produce little fruit? Its often because they are either not using keywords in their vacation rental website and online marketing or they are using the wrong keywords altogether.

So when it comes to marketing vacation rentals consider your keyword selection. The topic of keywords is very extensive and we will be discussing the affects of keywords and your vacation rental marketing in  more detail in upcoming blogs. So visit our community as we deliver important SEO and vacation rental marketing articles.

If you need help with marketing vacation rentals contact us today for a free consultation

Villa Marketers The Vacation Rental Experts

407-749-8159

http://www.villamarketers.com

For More Information About Marketing Vacation Rentals Online Visit Our Free Vacation Rental Owner Community

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Domain Name Designed For Marketing Your Vacation Rental Website

A domain is the place a businesses website will call home, it will be your  ”domain”.  If you want to rule your “domain” then you have to start with a good website domain name. You have probably seen and heard all sorts of different website domain names some very strange and others straight to the point. I will post several articles about website domain names and the effect it will have with your vacation rentals website online marketing. There are also ways you can use several domain names to promote and advertise your rental business and vacation rentals website .

If you don’t have a large marketing budget than you will need to go after natural or ” organic ” traffic for your website  from search engines like Google. If  your marketing budget is larger you can pick a unique name like Expedia did which has no relevance to anything, its made up. These types of domains are used more for branding a company with a unique domain and identity. However these types of website domain names will be a bit harder to market and more money will be required to invest as opposed to domain names that are more relevant such as Hotels.com as people will actually search for the word “hotels” or ” Affordable Hotels “  etc.. You can chose to go with options such as pay per click campaigns (PPC) which basically means you pay for every click to your website. Google offers a service like this however it is not for the inexperienced, plus marketing with Google pay per click ads can get very expensive quickly.  So you will need to go after ” Organic Rankings ” . This is coming up naturally on search engines without having to pay for every click.  As pay per click (PPC) can get expensive it sometimes is not feasible for many home owners who have limited marketing budgets especially since many renters will not rent from you once they’ve clicked on your pay per click ad.

Sooo… with that said you will need to make sure that your website is optimized to its full potential so you can get your vacation rental website to rank higher. A well optimized rental website should have a good keyword domain name that will help rank your vacation rental website. I have seen owners make attempts to come up with related keyword terms to use for their domain name, however most fail miserably, why is this? The reason vacation rental owners fail to come up with a good keyword rich domain name that will help their villa website rank higher is because they don’t have the data.

Data is all so important on the Internet after all that’s what the Internet is all about, information. So you’ll need to know what are people typing into search engines, what type of traveler you want to attract and the level of competition for each keyword. Without all the data your attempt to find a well targeted keyword rich domain name for your vacation rental website will most probably be less effective than you think. Just because you found a good domain name for your vacation rental website doesn’t mean your going to do well with it. If you pick a domain name with popular keywords but the competition is very high for those keywords then you will not likely get exposure for your villas website, not because the domain wasn’t good but because the level of competition is high and it will require a large sum of your vacation rental marketing dollars to maybe compete.

So be very careful when chosing your domain name as you will have it for a long time, so let it help you get more rentals. There are a few things you can do if your website isn’t keyword rich to get more related traffic. We will discuss more about how you can do this and other tips about using domain names to drive traffic to your vacation rental website.

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Villa SEO

SEO The Edge You Need for Your Villa Website

Vacation Rental Search Engine Optimisation

There are thousands of villa websites competing for rental clients. Your holiday home or villa rental website is probably not coming up on the first page or even the second page of Google. In order to get your villa rental website to rank higher in search engines, you’ll need to use SEO techniques to get you there. When you rank higher in search engines such as Google or Yahoo, you will definitely attract more traffic to your villas website and of course more traffic = more sales!

Have a peak at our villa web design portfolio to get an idea of the quality we offer our clients. Our sites will help you reach more customers with our SEO Team. Together we will be able to improve your rental income right from your villas website. We can help you with website design & development forums, website blogs, search engine optimization (SEO) search engine marketing (SEM) and many more vacation rental and villa advertising services.

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