Villa Marketers customer testimonial review. Vacation rental marketing reviews from a vacation home owner in California. Villa Marketers helped secure thousands of dollars worth of bookings for this vacation rental property owner. Villa Marketers vacation rental marketing campaigns are guaranteed in writing to produce results. Villa Marketers uses the power of the Internet to market vacation rental homes throughout the web helping potential renters to find your vacation rental homes online. The vacation rental market is an industry with plenty of competition and in order to become successful with your vacation rental homes you’ll need someone working hard on marketing your vacation rental homes consistently.

When you buy a vacation rental home as an investment you will be competing with some major players so you’ll need marketing that will be able to compete. Villa Marketers will review your property to help develop and design a targeted marketing plan to get your vacation rental homes booked.

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vacation rental advertising

Vacation rental advertising is a crucial part of making your vacation rental investment a successful venture.  Have you ever thought how can I market my vacation rental or what is the best way to advertise my vacation rental home? This is not a question that is easily answered if you don’t have a lot of expereince with vacation rental advertising. The truth is you only truly understand what is effective vacation rental advertising by trying out the advertising yourself and seeing the results come in. If you don’t see results when you advertise your vacation rental than obviously your doing something wrong and your efforts are not having a major impact on your overall vacation rental advertising campaign. The thing is that as vacation rental marketers we have the time to test and try new markets and conduct advertising experiments.

However a vacation rental owner doesn’t usually have all the time in the world to try and test new rental advertising tricks or techniques. With that said vacation rental owners need to go forward with their advertising in a direction that is stable and is going to produce reliable and stable advertising results. Let the experts expreiment with the new technology and marketing platforms and stick with what is known to work or you may get frustrated quickly and give up on the idea that advertising your vacation rental home online is the best way to produce bookings.

There are new forms of vacation rental advertising emerging on the market and one of the newer advertising techniques is social marketing. Although that social marketing can be effective form of advertising vacation rental home, is it the best and most effective? In my opinion the answer is simple NO! When advertising your vacation rental property it is important to use some social marketing techniques as social marketing is a phenomenon that will be embraced even more as it develops however I believe that you should’t put all of your eggs in one basket and focus only on advertising your vacation rentals on social networks like Facebook or Twitter. I know that there are people that would disagree with me on this and would say that it is the best way to advertise a vacation rental but for me the truth is in the pudding.

I have seen alot higher returns from our marketing with other forms of advertising than social marketing. Now don’t get me wrong it is important to implement social marketing into your overall vacation rental advertising campaign but it shouldn’t be your advertising campaign. I believe that as time goes on it will be even more important so it is good that you grow your vacation rental advertising unilaterally including social marketing. You should build your following on social networks so you can develop an audience as it social marketing becomes more effective. I have recieved alot of traffic from social marketing but not as good convesrion to actual bookings as other traditional forms of vacation rental advertising.

I have included a couple of tested vacation rental advertising techniques that help getting attention to your vacation rental and increase your chances of renting your vacation rental online.

1) Create online advertisements using classifieds ads. You will want to create advertising in different websites an example of a classified site would be Craigslist. Craigslist is just one classified site however there are thousands of websites you can use to advertise your vacation rental.  It does take alot of time to create these online advertisements and the bad part of this vacation rental advertising is that as more people place ads in the vacation rental section your vacation rental ad falls farther down on the list and in some cases within a day your vacation rental ad is no longer on the first page, so you’l need to post your vacation rental ad often to stay at the top of the list.

2) Create a website for your vacation rental property. A vacation rental website designed to advertise your rental property is one of the strongest tools you will have in your marketing tool box for advertising your vacation rental.  Your vacation rental website will be your home base and you can get very aggressive and creative when you have your own private vacation rental website. If you don’t have a vacation rental website that is designed specifically for your vacation rental than your competitors will have an advantage over your vacation rental property. Make sure you get a vacation rental website that is not a template or a flash website these type of vacation rental websites will work against you and will be as if you don’t have a website.  So don’t waste your time going this route get a professional to design a website for you it will pay for itself with a little advertising if you do it right from the start.

3) Write articles about your vacation rental home and  nearby attractions with a link to your website, so people who are interested in the attractions in your area may consider your vacation rental home when visiting the town of your vacation rental. People who are traveling to the vacation destination your vacation rental home is located will often search for local attractions and conduct research before traveling so if you write about topics that would interest potential travelers than you have a chance of capturing a lead as a possible booking for your vacation rental home. As you write these articles you will want to place your website link in the article so that people will click on your link and they can land on your website helping to give you more traffic and hopefully turn traffic into a rental booking. Another good reason why you will want to add your link to articles you write is because these type of articles (if they are quality content) may be picked up and syndicated to other websites and the more links you have on different websites the more “credit” you get from the search engine, because a link from one website to yours is in essence a thumbs up from that website to yours.

4) Conduct Keyword Research & SEO Your Website

Conducting Keyword research is a very imprtant part of advertising your vacation rental online. Keywords are what people tyoe into search engines like www.google.com , www.yahoo.com and www.bing.com to find what they are looking for. They science behind keyword research is researching the keywords that your potential clients or renters would type in when they are trying to find a product similar to yours. For example if your vacation home was in Arizona a potential renter might type in vacation rental home in Arizona or Resorts in Arizona. There are many variable to consider when choosing the best keywords for your vacation rental advertising. Such as the competition of those keywords, the amount of traffic they will generate etc. etc. If you need help picking the perfect keywords for your vacation rental advertising contact us we can help you get started.  Once you have found the best keywords for your vacation rental you will be able to use this in all of your online advertisements, website, blogs and any online advertising.

Here is an article with more details about advertising your vacation rental using keywords http://www.villamarketers.com/community/seo-keywords-your-key-to-marketing-vacation-rental-homes-part-1/
5) List Your Property On 3rd Party Vacation Rental Websites. This one is a bit tricky because in many cases the 3rd party vacation rental listing websites charge for every vacation rental advertisement you post on their website and many of the vacation rental websites dont produce the amount of rental bookings for vacation home to make the investment worth while for you.  It is a good idea to advertise your vacation rental on websites that offer free vacation rental listings. Here a couple to get you started

www.fantasticvacationhomes.com Free Vacation Rental Listing & Advertising

www.TrollTraveler.com Free Vacation Rental Listing & Advertising

villa marketers business reviews saint cloud fl client

Here is a business reviews for Villa Marketers from one of our clients. Thanks Jeff!

I wanted to give a big thanks to Villa Marketers your service was so appreciated. I had tried using other vacation rental listing services and the marketing was very ineffective your villa marketing has already secured over 10,000 worth of bookings and I have 2 more that I am working on. I have been with Villa Marketers for only a couple of months and Villa Marketers has delivered on their word to provide rentals for my vacation homes. Again A big thanks to Villa Marketers and the Villa Marketers customer support you get 5 stars from me

Review For Villa Marketers
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http://www.yelp.com/biz/villa-marketers-kissimmee#hrid:cTYqItohtsaShvOjnAshdg/src:self

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Pet Friendly Vacation Rental Homes Considered For Owners

If your a vacation rental owner you have probably seen other vacation rental homes stating they are “pet friendly”, but what does that actually mean? We will discuss what pet friendly should mean in further detail.. Pet friendly vacation rental homes seem to be very popular and in high demand as nearly 60% of all pet owners say they intend to travel on vacation with their pets. Pet friendly vacation rental properties allow pet owners to bring their furry friends on vacation with them. As a vacation rental owner we are always looking or at least should be looking for the newest and most effective form of marketing for our vacation rentals. Is this pet friendly vacation a good viable option for vacation rental owners? What does allowing renters with pets to book your home involve, I think we need to look at this closely. When you advertise your vacation rental home as being pet friendly it doesn’t simply mean you allow pets it should mean that there are some preparations that have been made for pets for example a fenced in yard is a feature that is desirable for pet owners. If your property already has a fence than it gives you an advantage in this market, however if your vacation rental property does not have a fenced in yard than it may be an expense that is too costly for you depending on the type of fence and the size of the yard, you wish to enclose.

In order for your property to be more appealing to vacationing families with pets you may want to consider providing other amenities for pets such as food and water bowls, pet toys or even a pet bed. Vacationers with pets may pay a little more for your property for the extra added benefits or amenities you offer for their pets. People who are traveling with pets consider their animals a part of the family you can easily notice that as they are spending additional money such as additional airfare or extra traveling fees to have their pets enjoy their vacation with them. So we need to understand that these owners have a special bond with their pets and we should put ourselves in the pet owners shoes to understand their position and gain insight on what would be more important to these pets and owners. Having a few extra amenities for these animals will also help you compete better with the other pet friendly vacation rental properties.

Also do a little competitive shopping and see what other properties are charging who are pet friendly, you do want to make sure that you are in the same ball park. If you decide to make your vacation rental home pet friendly there additional fees that are normally charged to renters such as an additional pet deposit usually anywhere from 250 to 500 depending on the property. Some vacation rentals charge a nominal fee per pet usually 10 to 20 dollars per day, again depending on the property and the amenities that are offered for pets. You can also charge an additional pet fee which may be something that is used to clean the property thoroughly after each pet has left to ensure your property stays in tip top shape.

If your going to rent your vacation home as pet friendly then you will want to take some precautionary measures and invest in a few things that will help keep your furniture and property in the best shape possible. One of the best options to use for the upkeep of your vacation home are furniture covers or slips, these can be removed and washed whenever needed and keeps your furniture from being damaged. When selecting a slip cover try to find one that offers a good barrier between your furniture and the slip it will help with other stains such as spills as well. A kennel or a crate is also a good option to have in the home as well. We will write another article in greater detail of things to buy for a pet friendly vacation rental property.

There are many benefits when it comes to marketing a pet friendly vacation rental home but there are several things you should consider before opting to go this route. Check into the laws in your state and or county regarding your liability if any and consider that there will be some damage eventually by pets, this is just part of doing business. However a good idea is to pre-screen your clients and ask alot of questions about the pets they are bringing. You also may want to have a size limited on the pet or have someone check on the guest to make sure all is well in the home while they are there. The other side of renting out your home as a pet friendly home is that you might receive complaints from other guests with pet allergies. Properties that have tiled floors are better protected against pet usage of the rental home as opposed to carpet or wood floors which can warp if there is an accident.

Consider the good bad and the ugly before making your decision.

Keep those
bookings coming in!

Till The Next Time

Vacation Rental Marketing

If your looking for tips on how to start marketing vacation rentals then you’ve got to look online.  You probabaly already realize that your renters are going to be looking for vacation rentals on the web just like your looking on the Internet to find information about marketing vacation rentals they will be searching the web for the best vacation rentals or recommended vacation homes in a certain vacation destination.

The Internet is like a modern crystal ball, we can go to Google , Yahoo  or Bing type in a topic of interest and BAM…. we have answers to our questions.  So you will need to harness the power of search engines like Google, Yahoo and Bing in order to effectively start marketing vacation rentals online. When renters are searching for vacation rental properties don’t you want to be one of the first options they see when they surf the Internet? Of course you do! However where do you Start? Whats the best way to be found on the web? The answer isn’t so simple in fact there are several ways to use the Internet for vacation rental marketing it really isn’t cut and dry.

But if you implement several online marketing strategies into a complete marketing campaign your chances are much more likely that your vacation rental marketing will be successful on the web. Of course there are other ways you can market your vacation rental such as using word of mouth and creating partnerships with other affiliates. But by far the best way to market your vacation rentals will be to have a well rounded online marketing campaign when it comes to getting the most out of marketing vacation rentals.

Some vacation rental listing websites might want you to believe that you list your vacation rental on their website and BOOM.. you’re booked solid! This is just truly an exaggeration. One of the main reasons that these vacation rental listing websites aren’t going to be enough to get more bookings for your vacation rental is because there are alot of other vacation rentals on those websites and  your going to have to compete with the other vacation rental home owners on that website. Renters will simply have sooooo many option to chose from they can be picky when they are searching for vacation rentals. This sometimes leads vacation rental owners to have to reduce their rental rate to compete with the other vacation rental owners.

Wouldn’t it be great if you could separate your vacation rentals from all of the rest? If you could make your vacation rental stand out then your chances are more likely that you would have better opportunities when it comes to booking your vacation rental, wouldn’t you agree. This of course makes sense but how do you compete in that manner, in the aggressive world of marketing vacation rentals online.

1st of all those vacation rental listing website can be helpful in your overall vacation rental marketing strategy but it shouldn’t be your answer to marketing vacation rentals online. Those vacation rental website listings all look very similar not one web page looks different from the rest so it’s hard to make your vacation rental truly be seen in the light you would prefer. After all your product has to have a good presentation, you could have a fantastic tasting meal but if it looks like slop it won’t be too appealing so why have I said all of this? I said this because by having your own vacation rental website you can paint a picture for your potential renters using colors and design that matches your furniture, decor and exterior really making your home POP! I know some might not think it’s that important to have your own private vacation rental website for your vacation home but it is your single most powerful tool when marketing vacation rentals online. Simply because it’s yours! And you have the power to do what you want with it. When your on a vacation rental listing website your options are to list your vacation home and cross your fingers that you get more bookings for your vacation rentals.

When you have your own private vacation rental website designed specifically for your needs you have the ability to increase your vacation rentals exposure on search engines and dramatically affect your vacation rental marketing. So step number one when marketing vacation rentals online consider designing and creating a vacation rental website to kick off your vacation rental marketing campaign!

Before you start marketing vacation rentals online and designing a villa website read this article below about mistakes vacation rental owners and property managers make. If you find this information helpful please leave a comment.

http://www.villamarketers.com/community/villa-web-design-vacation-rental-website-design-home-marketing-villas/

Best Of Bookings!

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Domain Names & Holiday Home Advertising How To Advertise Your Website

Earlier this year we wrote about the importance of finding the best domain name for your villa websites. We also touched on domain names and their affect on your holiday home advertising and online website marketing. You can use domain names for more than just your main vacation website domain name.  Lets say that you have already picked out a good domain name for your vacation rental website and let us assume that it has the perfect keywords within it and it fits well with your project. Now what else would you do with more website domain names?

Using more than one domain name can actually help you generate traffic to your holiday rental websites when you implement the proper techniques. There are right ways to do this and there are wrong ways to use website domain names in your advertising.  Search engine are particular about how you use domain names for your holiday rental websites. Many people and marketers have abused domain name marketing so search engines have placed strict guidelines on what is acceptable uses of domain names. The first thing you will want to do is conduct keywords research for important keywords that will drive traffic to your holiday rentals website.  You will want to make sure that you are not wasting your efforts with keywords that generate low amounts of traffic or that are too hard for you to compete with or you may even select keywords that will drive in the wrong website traffic. Here is an example lets take the words Holiday Rental Website you may have a  holiday rental website but these types of  keywords may be  too broad for you single rental property in Hawaii so although a keywords might sound good in theory we need to evalaute the estimated traffic that will be generated from the keywords, so start with keyword research to draw in the right audience.

So you have done your research and have a list of good keywords to drive more traffic to your holiday homes website and improve your overall holiday home advertising.  You can purchase a couple of extra domain names and point theme to your holiday rental website pages.  You should point these domain names to pages in your holiday rentals website that have these keywords within the copy of the pages. If your copy does not have these keywords in them you will want to rewrite your copy so your text is laced with these marketing keywords. Before you adjust your content these is an important step that needs not to be ignored which is called your keyword density. We will discuss keyword density in greater detail in another article we will post in our blog. But back to using domain names for advertising domain names with the right keywords will help your website be found on the web and on search engines like Google  for more keywords than what you start with. In our next article we will tell you how exactly to point your website domain to your vacation rental website pages to ensure it’s done right. We will also show you how to get those new domain names on your rental website to get registered with  Google quickly

Till the next time

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Advertising Vacation Rentals

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www.trolltraveler.com is undergoing a redevelopment and you can now take advantage of free vacation rental listings

Troll Traveler is offering vacation rental home owners an opportunity to list their  homes within their vacation community for free.

If your a travel agent, hotel owner, tour operator, restaurant owner or a real-estate agent you can advertise on Troll Traveler for free too

Take Advantage Of A Free Vacation Rental Listing With Troll Traveler

Join our travel community during our “soft launch”

Take advantage of this opportunity while you can

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SEO & Keywords are key to marketing vacation rental homes

I have been asked before, how can you get traffic to a vacation rental or travel website. The answer is marketing, marketing and more marketing. There are several types of vacation rental marketing techniques when advertising a business or a villa website on the web.

One of those strategies is Search Engine Optimization ( SEO ) . Search Engine Optimization is spending time with marketing and tuning up a website to perform well in the search engines like Google, Bing, Yahoo and others. Whether your optimizing your website or beginning your online marketing away from your rental website you will need to spend time on one thing ; keyword research. Keywords will be the life line of your online advertising efforts so pay close attention to this portion of your rental marketing.

Whether your creating text and content for your vacation rentals website, posting ads on the web or listing your vacation rental in online business directories, you will want to season all of your listings and adverts with these keywords. What are keywords? Keywords are what your customers or vacation renters will type into search engines when looking for your vacation rental or product. For example if you have a vacation rental in Mexico a traveler who is wanting to visit Mexico on vacation may type in Mexico vacation rental or vacation rentals Mexico. However its not that’s simple as all keywords are not created equal. What I mean is that certain keywords will be difficult to get traffic from because of competition, low traffic, and many other reasons, which we will discuss in another blog. However vacation rental owners need to implement relevant keywords in their vacation rental website and online marketing efforts to get traffic to their villas website.

Keywords and SEO are very important. If you don’t have the right keywords for marketing your vacation rental implemented  in your online marketing campaign then you won’t attract the right website visitors. I have seen travel agents and vacation rental home who have spent much time and effort with advertising their rentals website online with little to no results. Why have their vacation rental marketing efforts produce little fruit? Its often because they are either not using keywords in their vacation rental website and online marketing or they are using the wrong keywords altogether.

So when it comes to marketing vacation rentals consider your keyword selection. The topic of keywords is very extensive and we will be discussing the affects of keywords and your vacation rental marketing in  more detail in upcoming blogs. So visit our community as we deliver important SEO and vacation rental marketing articles.

If you need help with marketing vacation rentals contact us today for a free consultation

Villa Marketers The Vacation Rental Experts

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